IT’S ALL ABOUT VALUE

Since January 2008, Internet searches for ‘coupons’ have doubled as everyone seeks to save on essential items. In Q3 of ’08, US Household debt declined for the very first time since they started tracking it in 1952. And subsequent spending growth declined for the first time in 17 years. The establishment of new savings accounts increased 26% in December as consumers seek to squirrel away their money instead of spend it. The moral of the story here is that consumers are spending less, and looking for ways to save more.

But savings won’t take you very far if there’s not inherent value in your offering. Value means getting more than you pay for, which is the perfect description for today’s cable technology.